Adobe Marketing Cloud Solutions Architect – Adobe Analytics, Audience Manager, AAM, Adobe Target, Adobe DTM/Launch, Adobe Reporting Test & Analysis, Adobe Experience Manager, AEM Full Time

Our client, a major technology consulting firm, is seeking a passionate individual holding 5+ years of expertise on Adobe Marketing Cloud with Adobe Analytics, Adobe Audience Manager and Adobe Target. This role requires partnering with internal and external stakeholders for architecting and implementing solutions.

Responsibilities:

• Partner with client to solve current business problems thru viable technical solutions
• Provide technology leadership for the entire lifecycle – architecture, estimation, implementation and production support
• Developing strong working relationships with the broader digital marketing ecosystem
• Integrate different digital marketing technologies

Tool Specific Knowledge:

• Adobe Audience Manager:
  • Knowledge and hands-on experience of Audience Manager technical implementation, which includes integration of data sources, ID sync implementation, creating destinations and other key aspects
  • Coordinate with data source teams to get the correct attributes, setup the environment required, and integrate data sources
  • Validate data (traits and segments) in AAM and coordinate with respective teams for any abnormalities in data
  • Create traits, segments, & destinations based on the Targeting needs
  • Work with personalization teams to execute planned campaigns
• Adobe Analytics:
  • Hands-on experience of implementing Adobe Analytics using Adobe DTM/Launch
  • Understanding of Adobe Analytics and interpretation of Adobe Reports
  • Thorough knowledge of implementation to suggest new enhancement requirements from variable, data layer perspective
  • Desirable to have experience integrating with external sources into Adobe Analytics
• Adobe Target:
  • Target use case planning & defining new test cases
  • Analytics Traffic Assessment & Analysis
  • Target Activity & enhancing tool configuration
  • Reporting Test Analysis & Recommendations to be implemented
• Other Technologies/Tools:
  • Knowledge of JavaScript is desirable
  • Tool certifications will be preferred
  • AEM implementation and configuration experience preferred