Senior Marketing Manager/Director - Local, Social, Mobile, Apps, PR, Paid Acquisition, Customer Activation, Retention, Product Launch, Delivery Service - Santa Monica, CA

Our client, a delivery service app in Los Angeles, is seeking a Senior Marketing Manager/Director reporting directly to the CEO to build and execute a cross-platform marketing strategy to conquer Los Angeles and expand the service throughout the United States.

Responsibilities:

  • Work with the CEO to set goals across the full range of marketing service, and then to personally manage towards those goals
  • Develop and refine the strategy and timeline of marketing efforts as we expands through LA and execute nationwide expansion
  • Manage a significant paid customer acquisition budget
  • Increase earned media and unpaid traffic with local and national PR, social media and other programs
  • Define and prioritize customer and geographic segments
  • Refine positioning and messaging of product across customer and geographic segments
  • Work with internal analyst team to define customer and market focus and needs
  • Develop a robust media content strategy and calendar to maximize earned exposure
  • Represent and promote us at industry and consumer events
  • Manage and define strategy for all corporate communications

Required Skills:

  • 2 to 7+ years successful track record leading and growing a marketing organization
  • Leadership role in marketing at a consumer mobile organization
  • Leadership role launching a product or service on a location by location basis
  • Direct experience managing or executing PR, social and paid acquisition programs, retention programs and customer activation programs over the last 2 years
  • Experience across all platforms, including digital media, commerce, print, broadcast and events
  • Ability to manage multiple high importance situations and projects simultaneously
  • Proven experience managing a data-driven organization and meeting or exceeding established KPIs
  • Expert verbal, written and presentation skills