Director, New Business Development - Full Service Agency, Advertising, Marketing, Production, Print, TV, Television, Radio, Web, Digital, Interactive, Boutique Agency - New York, NY

Our client, a full service Agency with production experience in Advertising, Marketing, Print, a lot of TV, Radio, Web, Digital and Interactive, is seeking a Director, New Business Development to proactively search and engage potential clients. This position requires a goal-driven, charismatic and eloquent leader. We need someone who is a hunter. Who will be aggressive (in a good way) following up on leads and making connections. Must have at least 5 years of experience.


  • Prospect, qualify, lead pitches and presentations 
  • Develop a personal & professional networks of people with sufficient influence to become referral feeders
  • Ensure the Sales Process is followed with all Activities: Leads, Accounts
  • Contacts, and Opportunities tracked daily in 
  • Lead or chair the New Business Development Committee and all supporting marketing activities  

Effectiveness in this role will be measured as follows:

  • Meeting the annual agreed upon revenue and pipeline goals
  • Pre-qualifying suspects in accordance with Agency Requirements 
  • 52 people (1 person per week) must be identified with explanation of influence and reflecting a plan of activity designed to secure referrals
  • Increasing the contributions of the committee/staff members as referral feeders
  • Utilizing appropriate sales tools or a tool that’s been approved by the CEO
  • Developing an agenda of weekly projects with goals, and activity timelines.  A permanent agenda item is the New Business Director’s review of the opportunity pipeline (as reflected in
  • Assigning project managers and provide oversight to insure goals and timelines are met
  • Designating the appropriate internal practice manager partner for Qualification (i.e. conference call)
  • Delegating the appropriate person to write credentialing documents (i.e. RFP, RFI)—new business director should outline the “compelling case”.
  • Edit, approve, and insure client requirements are covered and the compelling case has been proved before the final submissions.
  • Participating in the planning process of the pitch and continuing to provide insights from the new business client that will give us the upper hand in 
  • Fully utilize for all new business activities and keeping it up-to-date 24/7
  • Insure the prospect database is consistent with our strategic targets.
  • Meet all monthly behavior goals as illustrated on the Dashboard
  • Send a weekly activities report to CEO
  • Perform a Quarterly performance review (i.e. goals versus actual)