Vice President, Product Development Management - Search Retargeting - DSP, Ad Exchange/SSP, DMP, RTB - Los Angeles or San Francisco, CA
A longtime leader in the online advertising space on the PPC/SEM search side of the business, moving towards Display, is looking for a season Vice President of Product Development Management to drive the technology and business groups successfully towards a Search Retargeting platform offering.
- Drive the technical and business requirements for the ad serving platform, user interfaces, applications and business intelligence systems for all product offerings, and provide insights to the architecture and engineering teams
- Conduct competitive technical analysis and identify areas of differentiation for all product offerings
- Closely work with Business Owners and customers to understand business requirements, and Product Management and Engineering to determine requirement consequences in order to translate them in efficient Technical Requirements Documents
- Work with Product Engineering members including Data Scientist, Machine Learning Developers, and Systems Engineers and architects on implementing Hadoop cluster, distributed computing and cloud platforms, predictive modeling and real-time bidding systems.
- 10+ years of experience in internet advertising solutions, with a focus on Display and/or RTB and Retargeting
- 5+ years of experience in senior product development management responsibilities
- Strong understanding of the US internet advertising market, including search, display, mobile,social media, video and ecommerce
- Experience building, scaling and managing technical online advertising platforms
- Deep understanding of the online advertising ecosystems.
- Experience designing, managing and optimizing large ad servers (1B+ imps per month)
- Experience with multiple ad serving platforms, including 24/7 Open AdStream (OAS) or other related products such as OpenX, Atlas, DoubleClick, AdTech, BlueStreak, TrafficIQ.
- Extensive knowledge of first and third party cookies and automated trading/buying
- Solid understanding of internet coding and online ad tags
- MS in Computer Sciences or Business Marketing, or equivalent skills and knowledge
- Continuous education achievements
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